Binding:

Hardcover

Brand:

EAN:

9780071359160

Label:

McGraw-Hill Education

Manufacturer:

McGraw-Hill Education

Model:

Size:

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“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Paid Attention: Innovative Advertising for a Digital World

Brand Sense: Sensory Secrets Behind the Stuff We Buy

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Repositioning: Marketing in an Era of Competition, Change and Crisis

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Contagious: Why Things Catch On

The 22 Immutable Laws of Branding

Ogilvy on Advertising

BRAND sense