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Hero Nutritionals - Creator of Yummi Bears

At Hero we believe in embracing a healthy, happy life through positive nutrition. That’s why in 1997 we invented Yummi Bears, the first and still the best gummy vitamin. We provide essential nutrients in a delightfully yummy, fun to take gummy made with natural fruit flavors and lots of love. We are passionate about what goes into our gummy vitamins as well as what must stay out. We carefully select the purest, most nutritionally potent ingredients that are free of allergens, gluten, and dairy, with nothing artificial.

Our Philosophy

Purity:

For us, purity means delivering all the essential nutrients our bodies need to be healthy and happy, without any of the stuff it doesn’t need like artificial colors, flavors, preservatives or sweeteners. Our gummy vitamin products are free of allergens, gluten, and dairy, with nothing artificial added. With offerings ranging from Organic and Non-GMO to naturally sweetened Sugar-Free and fruit-pectin based Vegetarian, we strive to offer something for every dietary specialty.

Positivity:

We consider ourselves a group of hard-working, optimistic, fun-loving souls who enjoy good food, great music and epic times. That’s why our key ingredient is Love and that’s why we have a complete line of delightfully Yummi Gummy Vitamins for the whole family to stay healthy and happy.

Potency:

When we created the original gummy vitamin in 1997, we cracked the code on how to get the wholesome nutrition kids need in a Yummi Gummy. To this day we ensure that our gummy vitamins are both nutritionally potent and delightfully yummi. Our gummy vitamins are lab tested to ensure purity and potency.

For us, pure love deserves pure nutrition!