PERFECTION HYDRATING: This hydrating primer is a moisturizing multi-tasker. Apply it under foundation to give your skin a healthy-looking glow.

VEGAN, CRUELTY-FREE BEAUTY: The lightweight, vegan formula blends evenly and invisibly onto the skin to prime your face for any cream, liquid or powder foundation. Never tested on animals.

TIPS & TRICKS: Squeeze 1-2 drops of primer onto fingertips and massage onto entire face after cleansing. Use alone to smooth your natural complexion or under makeup to extend wear time.

WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it's a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.