Individually Addressable. Each pixel comes with an embedded WS2811 IC. 256 brightness and full 24-bit color display.
They're typically used to make outdoor advertising signs, led screen, led wall, advertising board and widely applied to hotel, KTV, bars, wedding, party atmosphere lighting.
Easy to program and work great with Arduino, Raspberry Pi, FastLED library, Adafruit NeoPixel Library
3-pin JST connectors on both ends. It can be hooked up one by one without soldering. Each pixel can be cut off without damaging the rest pixels.
IP68 waterproof. Each LED pixel is wrapped by silicone coat that protects it very well and makes it easy to clean. It can be placed underwater.