PREP & PRIME: Infused with Vitamin E, this lightweight primer formula helps smooth your skin for an even makeup application. Apply under foundation, concealer, & powder for a flawless look that lasts.

This primer is infused with pearl pigments to add dimension for that glow-from-within look. Use under

BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!

ALWAYS CRUELTY FREE: wet n wild is 100% cruelty free, & always has been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.

STAY WILD: wet n wild is the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!